VRX, Microsoft, and McLaren team up to provide the world's best (and most expensive) Forza Motorsport experience as part of Microsoft's flagship store in London, UK.
Specializing in motion simulation and experiences, the VRX engineering team worked tirelessly for over two months to retrofit a McLaren Senna with D-BOX motion actuators. The car was also fitted with wiring and button systems in order to interface with Forza Motorsport 7 on Xbox One S - the world's first and only full-car motion experience that works with a consumer game console.
Situated in Oxford Circus, the McLaren simulator will be part of Microsoft's flagship store in London. A 21,932 square foot (spanning three floors) behemoth, the tech giant's store is designed to provide interactive experiences, showcase the company's newest technology, and allow the community to learn more about digital technology as a whole.
"We were incredibly excited to be part of this project," said Robert Stanners, CEO of VRX. "Microsoft has been a close partner of ours for over a decade. Joining forces to show the world what technology and simulation can do is exactly what VRX has been doing for 20 years."
Forza Horizon 4's cover car is the McLaren Senna. This simulator is designed to show the unique relationship between technology, entertainment, and the automotive industry.
"VRX started out creating a unique way for people to experience old school racing games," says Stanners. "Games today have become so realistic and provide such an amazing experience. Our team at VRX continues to find ways to provide something that you can't experience at home. There's no better company to work with to do that than Microsoft."
Companies from varying industries continue to invest in unique and exciting experiences in order to engage their consumer base. VRX is no stranger to these experiences and has built solutions for Toyota, Hyundai, Microsoft, Intel, T-Mobile, and Ericsson - to name a few.
You can experience the McLaren Senna simulator for yourself at 253-259 Regent St in London.
To learn more about what interactive experience solutions VRX can provide), you can contact us or download our portfolio.