VRX Aims to Change Motorsports Forever

30 Jan VRX Aims to Change Motorsports Forever

Published January 30, 2018

In an adrenaline-fueled, entertaining spectacle that is NASCAR (and motorsports in general), why does there appear to be a shift in the “traditional ways” that fans are enjoying the sport? What are the fans not getting that would stop them from watching the race on TV or at the track?

Based on an article published in USA Today, fans appear to be less engaged in the sport for a variety of reasons.

Image source: http://www.daytonainternationalspeedway.com/~/media/77D25AB4F64D4C808F4C97158462022B.ashx

One of the biggest factors is age. The older generations, typically considered traditional fans of the sport, valued the experience of going to the track on race day. The limited options around watching the race meant that experiencing the sounds, sights, and smells during the season races was the best (and often only) way to participate in the sport.

With the introduction of new technology and platforms for viewers, traditional mediums like TV are fighting to keep their ratings high as younger viewers consume media in different ways.

This doesn’t necessarily mean that interest in the sport as a whole is declining. Social media interaction in the sport has actually increased year over year. 

The experiences that NASCAR and the sponsors provide online are getting better year over year. The younger generations who consume the majority of their media through online (and specifically mobile) platforms and therefore aren’t necessarily attending the races to maintain an interest in the sport.

So what can be done to continue to engage existing fans, while also attracting newer fans to help grow the sport?

That’s where VRX comes in.

VRX Motorsports is the newest addition to the VRX family. Primarily known as VRX Simulators, VRX is a BC-based tech company that specializes in virtual and mixed-reality simulators and experiences. From racing, flight, and helicopter simulators, all the way to Olympic bobsled experiences and Connected Car simulators, VRX creates the world’s most advanced systems for a variety of uses.

With the retirement of Dale Earnhardt Jr. (fifteen-time winner of Most Popular Driver Award and two-time winner of the Daytona 500 last year), the community that is Earnhardt Nation may feel that there is something missing for them in the sport.

His nephew, Jeffrey Earnhardt, is the only Earnhardt left in NASCAR after over 40 years of Earnhardt NASCAR history.  An up and coming driver, Jeffrey just announced his collaboration with VRX Motorsports and Starcom Racing and his intent to pilot the No. 00 Chevrolet at the Daytona 500 on February 18th – a key race in the season, for a number of reasons.

Jeffrey’s partnership with VRX Motorsports stems from the desire to reignite the passion for the sport and bring the fans back to the races.

While Jeffrey will be competing on the track, VRX Motorsports will be providing fans with unique and exciting fan experiences that vary from virtual “Daytona 500s” on multi-simulator race rooms, to virtual reality bobsled experiences that pay tribute to the Canadian Olympic bobsled team.

These attractions will debut at the Daytona 500 as part of an ongoing rollout of fan experiences that are set to redefine how NASCAR fans engage with the sport. The bigger picture for VRX also includes the rollout of a live “in-car” virtual reality experience that lets fans “ride-along” with their favorite driver during each race.

These unique fan experiences are designed to bring attendance back to the track and allow fans a unique way to participate in the sport that can’t be found on a smartphone or computer screen.

Through the continuation of the Earnhardt legacy and the introduction of new and advanced technology, VRX Motorsports’ goal is to change motorsports forever.

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