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Our investment in NASCAR is an extension of our commitment to creating the best simulators on the planet and we are excited for the upcoming season. We signed with Jeffrey Earnhardt, of the legendary Earnhardt racing family, as 2018 sponsor for his StarCom No. 00 car debuting at the Daytona 500.

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STARCOM RACING

 

Based in North Carolina, StarCom Racing launched in 2017 as an open Monster Energy NASCAR Cup Team with car No. 00.

 

Our parent company is StarCom Fiber, which works in the telecommunications industry. StarCom Fiber CEO, Mike Kohler, has had a lifelong dream of owning a NASCAR team, since when in his youth he watched his uncle work for the 1990s Mane n’ Tail Team of which Derrike Cope was the driver. That dream has become a reality and in 2018 StarCom Racing will be running a full season, with the No. 00 being a chartered car. President of StarCom Fiber, Matt Kohler, now heads up the team with Cope as Team manager.

 

This team is a talented group that is set to do big things on the track!

Folds of Honor QuikTrip 500 Sunday, Feb 25, 2:00 PM ET Atlanta Motor Speedway
Pennzoil 400 presented by Jiffy Lube Sunday, Mar 4, 3:30 PM ET Las Vegas Motor Speedway
TicketGuardian 500 Sunday, Mar 11, 3:30 PM ET ISM Raceway
Auto Club 400 Sunday, Mar 18, 3:30 PM ET Auto Club Speedway
STP 500 Sunday, Mar 25, 2:00 PM ET Martinsville Speedway
O’Reilly Auto Parts 500 Sunday, Apr 8, 2:00 PM ET Texas Motor Speedway

DAYTONA 500 HIGHLIGHTS

Earnhardt/Cope Connection

 

The Earnhardt/Cope connection goes back nearly three decades, when Derrike Cope – a young, humble but incredibly talented racecar driver from the West Coast – burst onto the Winston Cup scene. After dominating in the Western Sportsman divisions and Winston West (now the NASCAR K&N Series), Cope made his way to North Carolina to compete on the big stage. In 1986 in only his second Winston Cup race (East) he sat between legendary drivers Bonnet and Gant.

 

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After personally securing his own sponsor, Purolator Filters, for the 1990 Daytona 500, Cope was a force to be reckoned with on the track, with his checkered No. 10 car was running up front all day. Although Cope led laps throughout the race, Dale Earnhardt Sr. was the man to beat and certainly the favorite. At the end of the race with Earnhardt and Cope running first and second it looked like Earnhardt might finally win the most sought after race – one that had eluded him throughout his career.

 

On the final lap, Earnhardt’s famous No. 03 car faltered. Cope quickly chose the bottom line and passed the celebrated driver, crossing the finish line in first place, causing one of the biggest NASCAR upsets in history. Dale Sr. was overheard a few weeks later saying to Derrike, “Hey, you were there all day. It’s not the Daytona 499.”

 

As a youngster, Dale Earnhardt Jr would often hang out at Cope’s hauler with the Purolator/Whitcom team – and later the pair would become competitors on the track, cementing the Earnhardt/Cope connection for life. In a tragic twist, Cope would be a TV host for Fox Sports Net on the sad day that Earnhardt Jr. lost his father and NASCAR lost its most iconic figure, Dale Earnhardt Sr.

 

COPE AND EARNHARDT CONNECTION TODAY

 

In 2018, Jeffrey Earnhardt, the grandson of Dale Sr. and nephew of Dale Jr. will make his debut with StarCom Racing at the Daytona 500 – the same race in which Cope first made an imprint on the Earnhardt family and the tragic course on which his grandfather perished. Continuing the Earnhardt/Cope connection, Derrike Cope manages the StarCom team and will be guiding Jeffrey during his debut.

 

Spanning three generations of Earnhardt’s, the story continues with Jeffrey, who like Cope and his grandfather is a humble but incredibly talented young driver. He is about to burst onto the Monster Energy NASCAR Cup scene in the No. 00 car. Will history reverse itself? Will Earnhardt reclaim victory on the final lap? At this race, anything can happen.

JOIN VRX AS A CORPORATE SPONSOR

SPONSORSHIP OPPORTUNITY

Any fan of NASCAR will know the power of the Earnhardt name. Dale Earnhardt Junior, 15-time winner of Most Popular Driver, recently retired from the sport, leaving his nephew, Jeffrey to continue the Earnhardt legacy.

VRX Motorsport has united with Jeffrey Earnhardt and the StarCom race team to support the ever-increasing passion for NASCAR in the U.S., while creating an entirely new way for fans to connect with the sport. This alignment presents amazing opportunities for corporate sponsorship from partners around the world in the following ways:

ACTIVATIONS

Various activations will take place at each of the 36 races throughout the NASCAR season, providing exposure for your brand.

BRAND AWARENESS

Build brand awareness through public engagement, media coverage, and experiences at NASCAR events around the U.S.

CONTINUE THE LEGACY

Create increased brand loyalty by supporting the famed Earnhardt legacy through these unique activations installed around the country.